It’s also useful in that it mentions “Empowering”. Essentially, according to speaker and branding expert Karen Saunders, there are a few key questions that your one sheet should answer. After all, not every speaker gets a gig with one of the largest tech companies in the world. Regularly update your sheet to make sure it stays relevant and serves the purpose of helping you showcase at a glance what you offer. Next, after explaining why you are qualified, make it clear who exactly you’re qualified to speak to. From half-day to two-days immersive, this customised workshop is an ideal way to kick start your business storytelling strategy and get the whole team telling stories. There are eight elements that you should include on your speaker one sheet. By adding the logos of the recent companies that you have spoken for, this will help you demonstrate that you are an experienced speaker and will help the event planner match your level of experience and price point with their client’s needs. That said, one piece of speaking collateral that spans the divide between print and digital is your speaker one sheet. The distribution comes in many forms including hardcopy, PDF or even as an image with a link back to a webpage. Click here for Google images. I have been told by event planners that they often print out all the shortlisted speakers’ One Sheets and lay them out on the table when making their selections. Knowing this, if you’re unsure if yours is up to date or if you don’t have one at all, this is the blog for you. Depending on the audience, you will need to incorporate the right details. © 2020 All rights reserved | Sitemap | Privacy Policy | Website Terms of Service | Terms of Use | SF University Terms of Service | SpeakerFlow CRM Terms of Service, Hey there! It sounds cheesy, but mentioning the tangible and intangible ways your audiences benefit are equally imports. The beauty of having the information in a PDF format is that you can include hyperlinks that will direct people to find out more, for example, links to websites, video of you speaking, and social media. A speaker one sheet is a downloadable PDF that you can find on your website. Plus, it indirectly adds to her credentials and skills. I'm a regular speaker and some of my talks are successful; here is a list of hints and tricks; the list is far from being complete; stay tuned. To see more, go to our speaker one-sheet portfolio page. For example, if you have a badge for getting your CSP (Certified Speaking Professional) or one for being inducted into the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame, you should definitely include them in your one sheet design. Executive Speaker Coaching – if you have an upcoming guest speaking opportunity, funding pitch, conference talk or you want to be an outstanding speaker, we can work together on your technique. Speaker Cheat Sheet Subscribe That’s why, in this quick guide, we’re going to break down the key elements to a stellar speaker one sheet. In an article I wrote recently I share four key areas that you will need to work on if you want to become a professional speaker. Include a brief and compelling statement or simple list stated what value people will get out of attending your session. Just like looking at reviews when you try a new product, event planners want to hear from your clients. SpeakerFlow uses the information you provide to us to contact you about our relevant content, products, services, and promotional offers. Have a downloadable speaker one-sheet that has the same information above, but listed on one sheet that event planners can print off (don’t forget contact information!). There is a lot more to professional speaking than having a Speaker One Sheet, but it is an essential piece in the puzzle. Thank you for joining us on episode 44 of The Speaker Lab, so glad you're here! Have your contact information and headshot clearly visible. Required fields are marked *. As a motivational speaker and entrepreneur, Dawwna spoke, in the past, for Microsoft and received raving reviews. Explain how your clients will benefit from hiring you. If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. A Speaker One Sheet is a downloadable PDF that is designed to help event planners and conference organisers to find you. Despite the name the speaker one sheet is often more than one page! All of these can be answered as a part of your biography. . You will see the results after one session. Stay in the flow with the latest operations, sales, and marketing tips, tricks, and news for professional speakers. 6. Include samples of what others said about your talks. We’re committed to your privacy. EPISODE RESOURCES. Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. One sheets are versatile: you can creatively distribute them online or offline; make it a page on your website, or make a pdf that gets distributed or linked to from a page on your site. Alternatively, if you offer additional services, you could offer these as a bonus. A Speaker One Sheet is the sheet designed specifically to help event planners and conference organizers decide if you’re their person. Usually a PDF document that you will often email to clients or prospective clients basically encompasses everything about you in those single or double sided piece of paper. Outlining an increase in productivity or income for past clients you worked with is an easy way to demonstrate your positive impact. How about geographic location? You may use one photo on the sheet but at the very least, a good headshot will stand out in the top third of the page. She has coached thousands of leaders across a range of industries, including resources, banking, finance, engineering, retail and sales as well as not-for-profit and community associations. You want to start or continue speaking professionally, but often times you don’t know where to begin or what to charge for your next gig. It is basically a Fact Sheet Template. Offering these products or services as an add-on gives event planners an easy way to ensure the audience benefits from your training after the event ends. 4. This includes digital materials, such as consulting or online training, or print materials, like books. The questions are endless and the scenarios are vast. Your one-sheet design is a reflection of you and your business. 044. If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. For example, let’s look back at our “Empowering Women in Corporate America to Take Charge” headline for a second. The Speaker Sheet {7 minutes to read} As I said in my previous blog there’s a science behind the speaker sheet. Lastly, make sure your contact information and headshot are included. In light of this, mentioning these in a quick bulleted list is a quick way to hook their attention without taking up too much space in your speaker one sheet design. You can include comments, evaluations or quotes from others. What is a Speaker One Sheet? You can hire a designer, or if you have a flair for layout and time to create (I create mine with Canva) then do your own. Creating your Speaker One-Sheet pulls your speaker strategy together all in one place. Nowadays, a speaker one sheet is first an exercise in strategic thinking (so you get the right things in it) and then creative distribution so the right people see it. Sometimes called One-Sheet, EPK (Electronic Press Kit) or simply Press Kit. Click below for a free checklist of these six speaker one sheet tips and tricks as well as three free examples! Narrow down past clients who sang your praises and include a quote from them on your one sheet, to let them do the selling for you. Answering these questions can take a few different routes. Consider hiring a professional graphic designer to create this important marketing tool. Or what I have done with mine is to provide a click here for more option to take the reader to the full description of the talk. The website cannot function properly without these cookies. Now that we’ve knocked out what a speaker one sheet is and why you need one, let’s talk specifics. To sum it up, this sheet is a speaker’s professional resume. Explaining the ways in which you leave audiences feeling happier and more motivated is just as important as the good work they do because of it. From your website to your social media profiles, each piece in your marketing strategy plays a role in gaining attention for you and your brand. Your speaker one-sheet should answer these 7 questions that decision-makers would ask you at a first meeting, in addition to showcasing your personality However, you could also include something simple in your bio, like the following: “[Your Name] uses [his/her] more than 20 years experience in corporate New York to empower women in today’s fast-paced companies to advocate for themselves and promote gender equality.” A header could be even shorter and to the point, such as “Empowering Women in Corporate America to Take Charge”. Tagline or positioning statement in your focus industry document to the speaker Lab on,! You may unsubscribe from these communications at any time contains much of the one-sheets our has. Campaign will help tech companies in the process of classifying, together with the campaign will help out a... If they are strictly necessary for the next time I comment in conducted entirely online you offer our speaker. 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