So I’m curious as well. Now that boss voice doesn’t sound very good, it sounds painful. Bro, when you and I first met, I was 350 pounds, you know what I’m saying? And we want to listen, we want to train ourselves to listen to that voice that tells us, “Hey dude it’s time to go for a run. Think about it right now. And I’m like, “This is not what life’s about. Apparently, colleges like that weren’t for kids like me. Making money, business, all these things, that’s great and I love it, and I’m excited about that too. So I just take the word patience and insert discipline. And if I’m going to be what I really want to be, I’m going to have to do things very focused and very intentional and be a machine of productivity in all areas of my life.”. And so right now, there’s been plenty of days where I’ve woke up and I’m like, “I’m not doing it today.” But somehow I find myself to work through it. I’m not that smart, I’m not that skilled. So when I had my one retail store, we didn’t have very many customers, so Chris and I had a lot of time to watch all the other brands do everything. And everybody asks, “How do you guys have the relationship? We should hit 500 million in sales this year. And when you start to reward people for creating those kind of experiences, you can imagine what it does for your sales. Do you compare yourself to others right now at the level you’re playing at? What do I want my company to stand for? And I could barely breathe and barely move and we were down… DJ trains with me and we were down training legs yesterday and I could tell he wanted to ask me, “Hey bro, you want to stop?” How many times did you want to ask me? And eventually, even if you’re not very smart, if you do something for a long time, you’re going to get good at it. Now, if you go out and coach this person or correct this person on this system, and they don’t make the adjustment on their own, you know what happens, we have to move on. Andy Frisella … No mercy. I actually just told you about this today. Trying to put back what we’ve learned into helping others, so that they can come on the journey with us? There’s programmes to lose weight, there’s programmes to build relationships, there’s programmes to do anything you want to do, but there was no programmes on how to be mentally tough. But like you said, a lot of… Guys, I’m going to let you in a little secret, a lot of the shit that I say that you guys love, I’m talking to myself, man. What’s so exciting for me is knowing that there’s literally tens of thousands of people that as a result of a programme that I developed, they’re going to take a time that was arguably one of the most difficult times in human history ever, and they’re going to look back and say, “That was the time that made me,” that makes me feel good. So now I try to show other people how to do the same thing. BUT YOU MIGHT HEAR PEOPLE CALL ME THE MFCEO. I’d love to hear. So when it comes to growing an audience like that, I wish I had some more strategy, but the truth is bro, I just tell the truth, man. Just like if we wanted to build our arms, we’d have to train our arms for them to get bigger. Andy: Yeah. I handle all the different departments, I meet with everybody once a week. Andy Frisella. Stanford is Stanford because of its standards. What were they thinking it was going to work like? So did you ever experience any adversity for this big change? There’s lots of other guys, Dan Fleyshman’s a guy. And I could, I could do whatever I want. So the core values that you set for your company should be something that you measure yourself against, you measure your product against, you measure your employees against. The Legionnaire Team. Nathan: Yeah, no, that’s fascinating. And we might do that three or four or 10 times, as long as they’re continuing to progress. No, that makes sense. Never Settle for anything less than the best — 1st Phorm So I feel a real serious obligation to my people. Millions of people have died for us to have what we have today. Drew went to the AutoZone, the store we have here, he bought them a battery and installed it in their car and then got them back on the road as a nutrition store employee. So, that’s definitely important to know. It’s going to be a lifelong project for us, for sure. We have to work towards wrapping up, but what’s exciting for you during this crazy time? Andy: Yeah. What is the method behind that? How do you train yourself to run 200 miles? How do you keep that same hunger? MFCEO. Nathan: Yeah. So that’s how I got the job. And at that time I was making a tonne of money but I was very, very unhealthy, very fat, very lazy when it came to… And I own nutrition companies, which made no sense. So we have to weed people out then. I don’t compare myself to… And I know that sounds ridiculous because I’m a speck of dust compared to what those guys have accomplished, but that’s the standard that I try to hold myself to. It just didn’t interest me. 44Seven Media. And Andy Frisella is living proof of that. Instead of looking at my scars as a bad thing, I took them as a positive - people would remember me, and that’s half the battle in sales. They never look the way they want to look. It’s just internal dialogue brother. I lived through it, but for a long time I wished that I hadn’t. And is that how the awards comes into it? None of them really ever elaborate on that, it’s just a 60 second clip. And that took a while to really… It takes getting a little older to have that really lock in. So we’re trying to combine those two worlds into one super company. Money is a good thing, but it will not make you happy. And so right now, I pick up what I can pick up from books about guys, but I don’t have the relationships on a level yet where I’m calling up Phil Knight and say, “Hey, Phil, what the fuck do I do bro?” You know what I’m saying? Andy: Bro, I wish I could tell you, man. What if I don’t? That same drive? 1st Phorm supplements are market leaders when it comes to product innovation & quality. The raw, uncensored words of Andy Frisella. And that’s how I do it, is I look at everybody else and then I take their moves and I make them, was it good? Yeah. I knew that society would want nothing to do with me, now. The truth is, I fell down a lot over those years. That’s the only way they get back up off the deck when life puts you down, because life will put you down. You need it at every level of your life if you want to see success. Tony Robbins, that’s a guy I’ve always loved his content. I’ve just figured it out as I go. I see hard work and sweat as something to be enjoyed & savored. So we kind of, “I’ll let you know man, but I’m sure I’m going to fuck it up somehow, but I’m doing the best I can.” I see you have Seth Godin on your morning… I think Seth Godin is the most brilliant entrepreneur mind that’s existed, ever. And I try to be honest with people and I try to let people know. And it wasn’t until last year, 2019 that I decided, I’m like, “Okay, we’re just going to call this something and we’re going to put it out there so people can use it too.” And that’s what happened. And it just flipped. Slowly but surely the business started to pick up over the years, as well as profits, once expanded to multiple locations including another 60+ planned for 2015. They think that when you go into your favourite restaurant or your favourite store, and it has that feeling and you just happen to like it, we tend to think that that’s just an accident. We would have these people that would come in after six, seven months of training after talking to us and they’d be unrecognisable, they’d have tears in their eyes, they’re super happy. It’s called Real AF. Self-love, be nice to yourself. I think a lot of guys out there, they want to be a big deal. And then we have on the other end of the scale, the entrepreneur whose cell phone case is so popular and so good and so desired that people won’t use another one, even if they get it for free. Because I never would have learned the invaluable lessons life taught me if I hadn’t started from 0. And that includes you. And those are the two ends of the spectrum. So it wasn’t that I wasn’t a smart kid, it was just that I knew what I was interested in and I didn’t pay attention to anything that I wasn’t. Nathan: Yeah, it does make sense. I’m here to improve myself. I try to… Go ahead. So how do you do that? So we’re able to connect with people through that group and it benefits us as well in that way. If you go watch any of the video by any guru, they talk about value and they talk about providing value and they talk about culture. 13:52. We didn’t have a day over $200 for eight months. It’s all good.” And that is the voice that controls most people. Go the Extra Mile is exactly what it sounds like. Andy is a host of a Top 10 podcast, The MFCEO Project, and Real AF Podcast. And we started with $12,000 and we got the $12,000 by paying the parking lot stripes, the parking spaces. We had enough to start our business. I knew then that I’d been acting like a wimp. Well, when your backs against the wall, or you’re broke and literally starving, life is giving you some pretty good motivation to work and change those circumstances, don’t you agree? The store was our home, now. Asad Meah Andy Frisella is the CEO of 1st Phorm International along with a few other companies, he and his business partner started weight supplement superstores in the US in 1999 and they were not … That’s what we’d all like to think, isn’t it? How do you have the culture that you have?” It’s because of what I’m talking about right now. You’re doing a terrible job.” That’s not what I would do. And so moving from just a… These are the two extremes, we’ve got the entrepreneur who has a product, he’s got a cell phone case. I haven’t removed myself from that in regards to 1st Phorm. And I didn’t do well in school because I always knew what I wanted to do. And so he’s definitely a guy that has shaped ethic… As in anybody who’s in the entrepreneur space as a guru right now, if they say that Tony Robins didn’t shape them, I think they’re full of shit. Because someone used a racial slur against a friend of mine, and for standing up to that bully, I got my face cut to ribbons as the guy attacked me with a knife. Not everyone is cut out for 75 Hard. It was the first time I’d ever really heard someone talk about a lot of the things that everybody talks about now. You know what I mean? So we’ve been doing very well, staying on the throttle. 1st Phorm … Well look, thank you so much for your time, man. But so I watched Pacific Rim laying at home and dude, I had pneumonia, I couldn’t go to work. Thank you so much. And I explained what to do and people started doing it and it worked for them and when things work and you have a good product, they spread. So right now with what you guys are going through there and what’s going on in the world, what you guys are going through is ridiculous, but it’s ridiculous everywhere if you ask me. So that way, when all this stuff goes away, I can look around and say, “Man, my life is so much better and I’m in a better spot just because I let the system pull me through even though I didn’t feel like it.” You see what I’m saying? You haven’t done shit today. So I feel an obligation to really show people that they can fucking do it, man. It’s a free programme, you don’t have to pay to join. You don’t go anywhere because you’re embarrassed of how big you are. I went through school, I struggled, I was a good athlete. Frisella discusses how he has always been an entrepreneur at heart, Frisella reflects on how he began his first business, the struggles, the journey, and how he stayed focussed, Company values and how Frisella recognizes greatness and celebrates it within his team, The importance of being a good leader and why you need to communicate values with your team, Why Frisella still compares himself to others above him, and why this is a driving force in his success, The struggle of finding the right support at high-levels of success, How to push through discipline blocks and shake off burnout, The evolution of 75Hard and what Frisella is most excited for as a legacy. Honestly, I’d rather just fast forward to the final part. The same holds true for any club or organization that admits just anybody, with no qualifying criteria. I always try to figure out how to get something going. I would not be okay with making money that way. 320 Reviews You go on andyfrisella.com, there’s a section for it there. I hated school. Andy: I think what’s most exciting for me is, because we have so many people doing 75 Hard right now. What am I going to feel like at the end of my life? So that’s a big liability to a brand because you should be able to replace leadership and maintain the same field. Here’s the thing about 75 Hard. It just takes a certain level of exercising the discipline to become more disciplined. So I just said, “All right dude, now you guys are going to see how this works. The last thing I heard before I blacked out, was the EMT saying they couldn’t stop the bleeding and they didn’t know what to do. I didn’t put a free program out in the world so I could swim in a vault of money like Scrooge McDuck. There’s a lot of good that can be done with a company that size and I don’t see any of the big companies doing it. The truth is, I could make millions of dollars just re-hashing what I already told people - for free - on the MFCEO Project. That’s fascinating to me. And he said to me, “Nathan, this is one of the most life-changing things I’ve ever done.” Charlie’s, he’s behind the camera, he’s on day, I think 25 or 30, 25. And that’ll keep you up to date with everything I got going on. I am a patriot. Some people it never happens and they’re okay living less than where they thought they wanted to be. And so I think… How did I get to have that mentality? I want to improve society.And if you’d like my help, I would be honored to do my part in helping youimprove too. Special Forces around the world have brutal selection processes. And I’m like, “What the fuck are you talking about? And we had to have a conversation, a reality where it was, “Well, do we want to keep doing this or do we want to do other things?” Because Chris and I were only making $695 a month, 10 years into the business. Instead, I want to put my attention into addressing the erosion of American values. Andy: No, I just try to watch. So what I try to do bro, is I try to look at what other companies that I admire do, and I try to watch their moves and deduct their reasoning and their thought process and basically this is kind of what I did with the supplement industry back when I couldn’t afford to be in the supplement industry. I think one, I realised that we have a finite amount of time to accomplish what it is we want to accomplish. But I watched Resident Evil, if Resident Evil’s on, I watch it all the time, even though it’s terrible, I don’t know why. I’m making the most money I’ve ever made. People see the success and they see cars and houses and planes and buildings and all this cool shit. So we are a culture first company and sales second if that… And bro, this is like a six hour conversation. And a lot of times it is happenstance, or it is just an alignment that happens to be by chance. Thanks for having me on Nathan, appreciate it brother. I’m loving that dude. Andy: No, I’m here every day just like normal, and I do what a normal CEO would do. And I think that when you want to become a big deal at such a… Your desire to become so strong to be a big deal over your obligation to show people that they can do things that they’re capable of. So I do love the Lamborghinis and Ferraris and all that stuff, I just know that it’s appropriate at a certain time. Nathan: Yeah, no, I agree. I had natural talent, I just didn’t utilise it. And I would say, “Here, let me help you. Finding people that are a couple of steps ahead of you, networking and going out there at the level you’re playing at and the level you want to play at? You can see the moves that they’re making and you can work out what’s going on in the mechanics behind it. Our second store took us six years. The Founder of 1st Phorm, the “Real AF podcast host”, 75Hard program creator, and all-around badass Andy Frisella knows discipline and mindset and isn’t afraid to tell it like it is. I share this not to impress you or to brag, I share this to show you what’s possible when you TRULY COMMIT...even when you lack the “gifts” others seem to have which was the core teaching of The MFCEO Project. And I have a very strong ambition and I have a very strong, what I call bitch voice. Better just to die. ... 1st Phorm. I, like everybody else, I have anxiety and I’m worried and I’m like, “Fuck, this is bullshit. What am I going to feel like in two years? Andy pooled together $12,000 with his friend and started the very first Supplement Superstores location in Missouri. He is the CEO of 1st Phorm International and host of the MFCEO Project Podcast. To me, it is the grit of hard work, the endless possibility of free enterprise, and above all else, the love of liberty. There are lessons to be learned, everywhere.There is improvement to be made everywhere. That’s why it’s a big deal when anybody gets accepted into the Ivy League, or wins an Olympic medal, or becomes a Green Beret. For the last 20 years I’ve suffered with very severe depression on and off. And then off the spur of a bet last year, I had a $250,000 bet with some guys in my Arete group that I was going to get below 10% body fat. And so that’s really the story with me, bro. Book Andy Frisella to Speak at Your Event. And a lot of entrepreneurs out there, they like to use their success to build their character into this superhero type person. I don’t want that to sound arrogant like, “Oh, I think I’m like that.” No, that’s where I aspire to go because I realise also, that when we build a company to that level, we can do a lot better job than I think any of those companies, actually building our economy locally, making a good difference in the world, as opposed to just…. The second day we sold zero, the third day we sold $22. And my goal is to create the opportunity for them to have a life that they want just how they’ve done that for me, if that makes sense. If there’s a problem in shipping with a guy who doesn’t want to do the work, that’s actually my fault. And then I see people like, let’s just say David Goggins because I love Goggins, I think Goggins is awesome right now. And I use bits and pieces of it. 75 Hard is just a default system for people to use. Otis & Charley's Hardworking Tails Children's Books, Andy Frisella2091 Fenton Logistics ParkFenton, MO 63026U.S.A.1 (800) 409-9732, © 2020 Andy Frisella. It aims to design, manufacture, and offer the best quality and most effective sports nutrition … Like you said, a lot of the guys that are out there right now, they’re not committed to building a brand, they’re committed to building a stream of income and it’s important to delineate the difference. Andy: Yeah, for sure, man. You guys are doing a great job and I’ve been a big fan of what you guys are doing for a long time as well. And then I’m active on my podcast which is on iTunes. I did all the things kids do, baseball cards, sold lemonade and snow cones, I sold light bulbs door to door. Ed is straight up one of the best people I’ve ever met on the planet, and after 20 years of scaling businesses, and talking all over the world, you can imagine that I’ve met a lot. I had to work other jobs the whole entire time to even keep the store open. We have to assess ourselves daily and say, “Okay one of our core values here is, accept responsibility.” Very simple things, these aren’t crazy things. Maybe you get hurt, or maybe a friend gets killed in an accident or gets sick, or maybe you get sick and you start to have this understanding that you have a time limit here. She was the only survivor of a plane crash. So you’ve been doing a variation of the 75 Hard programme your whole life. But Goggins has to tell himself sometimes, “Hey, quit being a bitch.” And so what we’re hearing is, what you guys are getting to experience is internal dialogue. But just committing to that idea wasn’t enough. You’re not sleeping on a piss-stained mattress in the back of your first store, like I had to. Well, I’ve always been an entrepreneur. That’s just the cold, hard facts. That’s why I believe in Real AF. And I think if you could teach yourself to do that, you really remove the necessary of having someone that you have to call or text or e-mail or coach. It was amazing. That guy’s done a lot of good for a lot of people. What you’re going to go through a number of times through the phases of entrepreneurship, where you’re in-between friend groups and phases. Trust me man, I wish I could back myself out of it, but we have so far to go, I feel like it won’t happen unless I’m still in it. I talk to Gary but Gary and I are playing the same game. I can show you the weights, but you gotta lift them. And I’d love to hear, that intention. And when that really sunk in with me is when my life changed in terms of my mindset. And so if you were with me 24 hours a day like DJ is here most of the time, you would understand. And so we had to get real with where we were in life. So if you want to go back and listen to the old episodes, you can do that. But what’s cool about that group is there’s actually people in that group that are more successful than both of us. He started the business in his early 20s with a friend and has … I might get labelled as politically incorrect for doing it, but what’s more correct as a human being than wanting to preserve life, liberty, and the pursuit of happiness? So I’m a sucker for those kind of movies that are real bad. How many people out there own a $5 billion company? How do you plan to approach that? God, I can remember I was flying private dude and the fucking pilot asked me if I need a seatbelt extension, man. There was only one problem: My dad had been financially successful with his own business, but he wasn’t about to cut me a check. 131 Reviews $125,000.00. 75 HARD: A Tactical Guide To Winning The War With Yourself. You’re an extremely authentic guy. He … The Arete Syndicate that I started with Ed Mylett is no different. What if I don’t? When people have died to give us our rights, the very least I can do is give my time, money, and effort to stop us sliding to the point where even more people will need to die, just to get back what we already have. And you show vulnerability as well, which I think people can really connect with. My friend Chris and I had seen a guy making good money by opening a supplement store, and we figured that would be our path to riches. Join 300,000+ entrepreneurs worldwide in learning the latest insights & tips I think the obligation there, is to tell the truth and say, “Hey I’m not that great and you have more skills than me.” I tell DJ this all the time. You get a free lesson right there, it’s free. So, crazy stories. She was incredible, and owned the tragedy that had happened to her. I knew it, but I just didn’t know how to change my circumstances. Really, the best way to learn, in my opinion is to pay attention and watch every single move of what people do and how they do it, and then see if you could figure out why they’re doing it and then paying attention if it works or not. I looked like I’d been put together in a lab. And for me to compete with some of these dudes that are, I have to give it everything I have. No prisoners. And a lot of people can’t wrap their brain around that. I really appreciate you having me on. That’s what I’m excited about. It can be the success of a healthy body. Why? At one point in time, I figured out, “I need to start listening to that guy that sounds real mean in my brain,” and my life got a lot better when I did. So I’m learning as I go right now on that level, to be honest. Over 17 years ago, on their first day in business Andy Frisella… I’m curious around, just for clarity for the audience, for those that aren’t familiar with how big 1st Phorm is now and what you’ve done with the 75 Hard Challenge. We’ve got hardcore lockdowns here in Melbourne. Nathan: Yeah, no, I really respect that. It’s for the person who went the extra mile the best way for somebody outside of our immediate network. Mark Lack 6,449 views. We used what little that was to buy inventory, and furnished the store ourselves; the final touch was a used piss-stained mattress from the Salvation Army store that we put in the back of the store to sleep on. You already messed up this day. Maintaining them can be harder. 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