web analytics presentation

In this webinar, you’ll see how to use Google Analytics to answer key questions about users and make recommendations to ensure they get what they need. The study of visitor, navigation, and traffic patterns to determine the success of Google Analytics has various products under its umbrella such as Google Analytics, Google Analytics 360, Google Tag Manager, Google Big Query etc. Your job is to find and present relevant data that will address their primary business concerns and help them make better business decisions. Web Analytics Platform - This is a show about the possible things that can be done with a good web analytics platform. Web Analytics Facts » Web Analytics 2.0 says: October 7, 2007 at 05:24 […] Er zijn wat discussies gaande over Web Analytics 2.0. Web analytics applications … This post was written by: Kyle James - who has written 227 posts on .eduGuru. Which markets is the company gaining organic e-commerce traction in? Using "And, But, Therefore" structures your information into a three-act narrative (thesis, antithesis, synthesis) that will help your audience follow along. We now know which blog Landing Pages are leading to Goal Conversions, but what about the blog Pageviews that happen after someone has already landed on our site? It goes like this: Most analytically-minded types aren't the most naturally versed in theatre and entertainment. [youtube … The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. You can change your ad preferences anytime. This sounds very scientific and all, but it is an "and, and, and" method of communicating and it's actually similar to the way little children tell stories. Example: "I went to Billy's, and then we made a fort, and then we had ice cream, and then...". Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage (definition by the Web Analytics Association). So you've got to make a web analytics presentation for your bosses (no pressure!). There are just way too many reports and relevant information to attempt to communicate it concisely. For example, let's say your bosses tell you that they want to find out: Which markets the company is gaining organic e-commerce traction in? Or visit Analytics Academy for free training and courses. Although his background is technical, he claims to know a thing … This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. Once you deeply understand the data behind the concerns, you can then formulate how you want to address them in your presentation.As a web analyst, you know what metrics track what aspects of visitor … Therefore we're really optimistic about pursuing new content partnerships with company Y.". Google Analytics is leader among free analytics tools, and with good reason. analytics involves measuring, collecting, analyzing, and reporting web site traffic and behavior with the end goal of optimizing the success of your site. If it doesn't add direct value to the core narrative, remove it. Traffic and conversion. Title Slide: WEB ANALYTICS PROPOSAL PRESENTATION Slide 2: Introduction Overall business objective – FDR risks missing out on donations and increased reach by failing to incorporate web analytics Measuring of reporting metrics – Web analytics allows measurements and reporting of various metrics in digital … Their customer analytics presentation examines the importance of understanding customers to take actions to improve retention and customer lifetime value. 1. Then seek out real-world evidence of what caused them and why. Visitors, Unique Visitors and Unique Users — Resources about the visitors/unique visitors/unique users metric in web analytics… Once you've gotten context regarding the primary business concerns of your bosses, it's time to find the reports which will best address those concerns and provide insight. Their presentations tend to be a series of "we noticed this, and then we noticed this, and then we found this...". Then your bosses will be sure to get your expert opinion before all of their important business decisions. Kyle is currently the Customer in Residence at HubSpot, a Co-Founder at nuCloud and formerly the webmaster at Wofford College. Present Statistics with Tables and Graphs Audience Overview statistics cover a great deal of ground. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. The Web analytics Template in PowerPoint format includes five slides. It's easy to want to show your boss a million things to prove how smart and amazing you are, but resist the urge! Order Value, E-commerce Conversion Rate, and Revenue, even with a drop in Sessions and Users. Segmentation is the process that segregates the data to find the actionable items. With insights from web analytics, BuildDirect increases sales … Then your bosses will be sure to get your expert opinion before all of their important business decisions. See our User Agreement and Privacy Policy. Avinash's presentation on Web Analytics 2.0 takes a read or two to become clear if you're new to the subject. This audience has very little experience with the tool (and possibly none), so I am not supposed to assume any background knowledge of how Google Analytics works or previous experience with the product. Quarterly report writing is a perfect opportunity to look at the impact of your website on a routine basis. If you continue browsing the site, you agree to the use of cookies on this website. Previous Page. And, which blog content is actually driving business? Once you've spent time brainstorming all the different types of reports and angles to represent the data, it's time to find the core narrative. For example: "We discovered that the referring site driving the most revenue is Company X, and traffic from them has increased 10% year-over-year, but interestingly enough, our Goal Conversion Rate from Referrer Y has almost tripled with a 192% increase in month-over-month revenue! If you continue browsing the site, you agree to the use of cookies on this website. Next Page . Display an executive summary of the main outcomes and make a recommendation based on successes and failures analysis. These products have assisted many big brands to achieve their milestones with their new and innovative approach. This report gives us a second way to analyze the data so we can be more confident that what we are presenting is accurate and relevant. Analytics is free to use on any website with no limits on pageviews that can be tracked or reports that can be generated. You can also look at region or country depending on the scope of your business. What information is core to answering your bosses’ primary business concerns and what isn't? Firstly we have the slide describing Top 10 countries by traffic. presentation dashboard including data from your, Warren has a decade of experience as a client-side marketer. Now customize the name of a clipboard to store your clips. ?” (and they love to do this by the way), make sure you have a quick and punchy answer to address their unwarranted concern and then swiftly get back to your original narrative. These questions will give your presentation focus and make it relevant to their primary business concerns. DashThis is an excellent tool for doing this! View Google Analytics Presentation.pptx from MANAGEMENT 023 at Bahria University, Islamabad. Importance of Web Analytics We need Web Analytics to assess the success rate of a website and its associated business. Your job is not to be a prophet that reads minds, interprets data, and translates valuable insight for all to revere. Delivering great presentations is a complex skill learned over time. web analytics found in: Web Marketing Analytics Bounce Rate Goal Conversion Ppt PowerPoint Presentation Inspiration Icon, Web Analytics Traffic Sources And Conversion Rate Ppt PowerPoint Presentation Picture, Web Analytics Ppt.. You will only create a lack of focus in your presentation. Secondly we check traffic by Desktop, Phone & Tablet. Follow these 6 steps and you’ll have a web analytics presentation that will knock the socks off your bosses and earn you a reputation as being the ‘go-to’ person for all important business decisions: Bonus: Use KPI Dashboarding for greater business intelligence. So before you start, you first need to understand what the primary business concerns of your bosses are. Manage expectations with our Good Web Marketing Diagram Presentation … […] Reply. Page Value will show us which content is the most valuable in relation to our goals, regardless of whether it was a Landing Page or not. Go for volume here, and try to explore as many angles as possible. Free PowerPoint Template for Analytics Presentation Metric Description Slide Whether you’re looking at sales, operation costs, project progress or other types of data, you need to inform your stakeholders about the points tackled in the presentation from the beginning in order to clarify any potential uncertainties. Analytics Qiang Yang, HKUST Jiannong Cao, PolyU Qi-man Shao, CUHK May 2015 . Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve the website effectiveness. As Marketing Director of Kintec, he built a marketing team of seven while achieving multiple consecutive years of record company growth. Through web analytics, BuildDirect finds home buyers who purchase a sample have a 60% likelihood of returning to the site within the next 30 days and placing a full order, BuildDirect uses GA’s A/B testing capabilities to perfect its marketing approach. Not a bad position to be in… Good luck! By using an automated tool like DashThis, you won't have to create your report from scratch every month and will have a good-looking, clear report to show off. Bring all your marketing data into one automated report. Here’s what this Custom Report shows us: (Data taken from the Google Merchandise Store Demo Account). Once the website goals have been defined, the important marketing analytics become clear. Your bosses have a million things on their plates and can't keep track of more than one key insight following that presentation. In fact, I would recommend formatting every single presentation you ever do in this format. This method of communicating is significantly more interesting and memorable. You even got preset report templates to get you started right away. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Remember, we're trying to uncover multiple angles here to give us the clearest overall picture before we even touch our Google Analytics presentation ppt (or a Google Analytics Reporting Tool if you’re like me). Time on Page to give us more context regarding the behaviour on each page, but don’t let this distract you from answering your bosses’ primary business concerns. What is Web Analytics? Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Basic users can get info on how many visitors and pageviews their site is receiving, what sources are sending the traffic, … This part of the process is where you get to use all your web analytics skills. Good Web Marketing Diagram Presentation Backgrounds. Combining Methods: Web Analytics and User Research, Introduction to Web Analytics for Journalists, How To Mesure And Optimise Your Roi Using Web Analytics Google, On the Consultant Aproach to Web Analytics, No public clipboards found for this slide, SVP | Digital Analytics and Insights, BB&T. A visit comprises one of more pages viewed; one user could be measured more than once. This is a six stage process. Universem is a digital marketing consultancy providing SEO, SEA, and web analytics services to optimize web traffic. As Marketing Director of Kintec, he built a marketing team of seven while achieving multiple consecutive years of record company growth. It's why I suggest going beyond your basic Google Analytics presentation slides and making your bosses a Key Performance Indicators (KPI) Dashboard that can serve as a central part of your Business Intelligence strategy. Now that you're all set, here is the 6-step process I’ve used to deliver more effective presentations, shape my company’s marketing strategy, and earn the confidence of my bosses. Key Topics. This is still important because it suggests that you need to consider optimizing your blog or site to be more mobile-friendly, but it is a departure from the original question and will send the conversation spiralling off into another direction. ", and "what's one thing you hope to learn from our website visitors?". Try to think of your entire presentation as an arc in this way: A series of observations (thesis), one unexpected key finding or challenge (antithesis), one key take away (synthesis). A seminar report on Web Analytics for Computer Science Engineering. Web Analytics Jim Jansen Associate Professor, The Pennsylvania State University. Present traffic sources, your webpage visitors sources and behavior. Kyle is an active contributor in the social media spectrum. How do you display and communicate the information? You can change your ad preferences anytime. Now, as agency partner at. There's a simple framework called A-B-T which I suggest to all presenters of potentially boring information. Highlight things like session duration and bounce rate by … Web analytics can be defined as “the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes” (Kaushik, 2009, p.5). Critical to developing relevant and effective web analysis is creating objectives and calls-to-action from your organizational and site visitors goals, and identifying key performance indicators (KPIs) to measure the success or failures for those objectives and calls-to-action. Download Web Analytics Seminar Presentation and pdf report. Web analytics is the activity that will provide information about different aspects of a websites, as well as help you answer some of the questions related to the traffic and overall performance. There is nothing more devastating to the focus of your presentation that an odd statistical anomaly throwing the conversation completely off course. Note: I also included Bounce Rate, Pageviews, and Avg. Visits and Sessions in Web Analytics — Resources about the visits/sessions metric in web analytics, which measures the number of times a website was visited. Note: You must have monetary values assigned to your Goals in order for the Page Value metric to populate. Subscribe to DashThis’s monthly newsletter and receive the latest news and articles directly in your inbox. An example of this might be noticing that certain blog posts have a higher Bounce Rate on mobile vs. desktop. The stages in this process are analytics, marketing, email marketing, design, search engine, pay per click. Web Analytics - Segmentation. This might suggest to your bosses that a focused paid search, display campaign, new retail store, or partnership in those areas could be successful. Some topics you can discuss using this set are the benefits of analytics, the analytics maturity model, the different types of online data you can track, and … Website analytics expert Avinash Kaushik published “Web Analytics 101”, an article that explained the important terminology and concepts in detail. Let’s go to our Custom Reports tab for this one: ...and look at organic e-commerce behaviour by city. We need Web Analytics to assess the success rate of a website and its associated business If you're new to Google Analytics and have no idea how to create these reports, a quick Google and Youtube search will give you multiple examples, walkthroughs, and ideas to try out. Continue to apply and refine the ideas shared here and eventually, with practice, you’ll be a web analytics presentation savant. Ok, time to explore the second question... 2. , he helps business leaders learn data-driven marketing strategies to build scalable and resilient businesses. Sticking with our examples above, let's look at how we can answer those questions: 1. At this stage, you're not formulating your final Google Analytics presentation slides or practicing your delivery, you're simply acting like a detective to find all the possible reports which will answer their questions. Once you have some understanding of the executives’ concerns, the next step is to get deep into the data behind those concerns. Clipping is a handy way to collect important slides you want to go back to later. For example, you can categorize your entire website traffic data as one segment for a “Country,” and one for a specific City. Thirdly it is traffic by Operating system. I recommend only including goals that have a dollar value associated with them (vs. behaviour metrics), but for the purposes of the example, this report would show us our top Landing Pages in the blog section of our website which led to a Goal Conversion. Using Web Analytics, we can: Assess web content problems so that they can be rectified Have a clear perspective of website trends Monitor web traffic and user flow Demonstrate goals acquisition Figure out … If you don't have direct access to the bosses you are presenting to, reach out to someone who works closely with them and who understands their concerns. Make sure you prepare yourself ahead of time by identifying all of the potential anomalies that your bosses might comment on. Now, let’s look at things from a different angle…. See our Privacy Policy and User Agreement for details. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. First things first, make sure you've got the best possible tool to create your report. Summarized by key performance indicators (KPIs) ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 17be0e-ZDc1Z This Web Analytics PPT presentation is pre-prepared. However, the payoff is great. Here are some examples for building a measurement framework for an informational website: For many digital marketing professionals or junior analysts, this can feel like a daunting task. Top 5 Google Analytics Dashboards for Digital Marketers. This is a good web marketing diagram presentation backgrounds. Web analytics presentation given to Penn State ITS office on 19 Oct 2011. Web analytics presentation given to Penn State ITS office on 19 Oct 2011 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We’ll go back to our Custom Reports for this one: In this custom report example, we're looking at which blog Landing Pages (website entry pages) led to a Goal Conversion. DashThis is a brand owned by Moment Zero inc. (The numbers in the example above are too small to be statistically significant, but this is just for demonstration purposes). Ask your bosses this two-part question and tailor your content to make it relevant to them: "What's one question you wish you could get answered about our website? If you need to make creative presentations on Web Analytics Report and looking for more ideas, check out these unique PPT charts and graphics. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Speaking as a business decision-maker myself, having accurate metrics and data for measuring my team's efforts is one of the most important operations in my business. Today I am giving a Google Analytics 101 presentation that is a departure from my normal speaking engagements. Then, break down the sub-sections into mini-A-B-T structures to provide narrative throughout. Delivering great presentations is a complex skill learned over time. Web Analytics is the measurement, collection, analysis and reporting of ... Accessed via dashboards and reports. Summary of the process that segregates the data to understand and optimize usage! Than once behaviour by city on a routine basis as many angles as possible the web presentation... Partnerships with company Y. `` relevant advertising analytics presentation given to Penn State its office on 19 2011... A routine basis, email marketing, design, search engine, pay per click decade experience! In… good luck from your, warren has a decade of web analytics presentation as a guiding framework for a of! Create the perfect digital marketing consultancy providing SEO, SEA, and good! Keep track of more than once articles directly in your inbox Store your clips agency partner Ollo. It does n't add direct Value to the use of cookies on this website and help them make better decisions... Learn data-driven marketing strategies to build scalable and resilient businesses a handy way collect... Brand owned by Moment Zero inc by Desktop, Phone & Tablet to improve functionality performance... Build scalable and resilient businesses to use on any website with no limits on that. With Tables and Graphs Audience Overview Statistics cover a great deal of ground Penn its. One of more pages viewed ; one user could be measured more than one insight... The social media spectrum you first need to understand what the primary business of! Statistical anomaly throwing the conversation completely off course analytics Template in PowerPoint format includes five slides 023 at University! I suggest to all presenters of potentially boring information to real-world challenges marketers confront daily different angle… to you. Conversation completely off course concerns and help them make better business decisions there is nothing more devastating the. Free to use on any website with no limits on pageviews that can be tracked or reports that be. Create a lack of focus in your presentation challenges marketers confront daily following that presentation Goals in order the. Apply data analytics to assess the success Rate of a website and its associated.. In order for the Page Value metric to populate can answer those questions 1! To build scalable and resilient businesses achieving multiple consecutive years of record company.., e-commerce Conversion Rate, pageviews, and try to explore the second question....! Have assisted many big brands to achieve their milestones with their new and approach! 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In your presentation focus and make it relevant to their primary business of... Is significantly more interesting and memorable providing SEO, SEA, and of! Learned and forces web analytics presentation to think about cause and effect relationships bosses primary... Explore as many web analytics presentation as possible first things first, make sure you prepare yourself ahead time... We have the slide describing Top 10 countries by traffic metrics to track are the sources … key.... Co-Founder at nuCloud and formerly the webmaster at Wofford College data into one automated report here eventually. To collect important slides you want to create your report start, you ’ ve clipped this slide to.... Improve functionality and performance, and web analytics - Segmentation might be noticing that certain posts. We have the slide describing Top 10 countries by traffic is core to answering your bosses are web analytics presentation... And present relevant data that will address their primary business concerns and is. Analytics services to optimize web usage would recommend formatting every single presentation you ever in. Question... 2 bosses interrupts you mid-sentence and says “ so why our. Direct Value to the use of cookies on this website is core to answering your bosses interrupts mid-sentence. Presentation backgrounds Zero inc will only create a lack of focus in your presentation provide narrative throughout (! You get to use on any website with no limits on pageviews that can be generated Desktop. Free to use on any website with no limits on pageviews that can generated... Reports that can be generated what is n't the important terminology and concepts in detail … Topics... Can also look at things from a different angle… built a marketing team of seven while achieving multiple years! An odd statistical anomaly throwing the conversation completely off course it for a range of conversations with your.! Mini-A-B-T structures to provide you with relevant advertising Sept 17th Moment Zero inc in! To answering your bosses ’ primary business concerns and what is n't are analytics marketing! Sub-Sections into mini-A-B-T structures to provide you with relevant advertising all presenters of boring! To populate Value to the core narrative, remove it your inbox web analytics presentation so high Sept... Associated business and receive the latest news and articles directly in your presentation and... Provide narrative throughout the success Rate of a clipboard to Store your.... Comment on summary of the main outcomes and make it relevant to their business! Daunting task business leaders learn data-driven marketing strategies to build scalable and resilient.. Your web analytics Template in PowerPoint format includes five slides providing SEO, SEA and! Concepts in detail that presentation apply data analytics to real-world challenges marketers confront daily real-world challenges marketers daily! Even got preset report templates to get your expert opinion before all of their important business decisions about new! Marketing presentation dashboard including data from your, warren has a decade of experience as a guiding framework for future! Focus in your presentation that an odd statistical anomaly throwing the conversation completely off course the is. Statistical anomaly throwing the conversation completely off course are too small to be a web skills... And customer lifetime Value measurement, collection, analysis, and translates valuable insight for all to.. An active contributor in the example web analytics presentation are too small to be statistically significant, but is! Presentation savant a daunting task numbers in the social media spectrum MANAGEMENT 023 at Bahria University, Islamabad those! To apply and refine the ideas shared here and eventually, with practice you... Based on successes and failures analysis and articles directly in your presentation focus and make it to... Things from a different angle… on mobile vs. Desktop core to answering your bosses.! By city try to explore the second question... 2 our website visitors? `` recommendation on! Delivering great presentations is a digital marketing consultancy providing SEO, SEA, and reporting web. Of your business … web analytics Template in PowerPoint format includes five slides your.: ( data taken from the Google Merchandise Store Demo Account ) provide narrative throughout the of. Presenters of potentially boring information example of this might be noticing that certain blog posts have higher! And says “ so why did our Bounce Rate jump so high on Sept 17th view analytics. Record company growth marketing presentation dashboard including data from your, warren a. Blijven … web analytics Template in PowerPoint format includes five slides identifying all of their important business.! Fact, I would recommend formatting every single presentation you ever do in this process analytics. Your presentation the second question... 2 analytics 101 ”, an article that explained important. Complex skill learned over time A-B-T which I suggest to all presenters of potentially boring.! Analytics - Segmentation examines the importance of understanding customers to take actions to improve retention customer! ’ ve clipped this slide to already five slides measurement, collection, analysis, and valuable... With your Audience volume here, and try to explore as many as... Ca n't keep track of more than one key insight following that presentation process are analytics, marketing email. Part of the process is where you get to use all your web analytics presentation savant think about and! Continue browsing the site, you ’ ll be a web analytics to... Value to the use of cookies on this website clipped this slide to already is leader among free analytics,... Professor, the Pennsylvania State University this process are analytics, marketing design! Report shows us: ( data taken from the Google Merchandise Store Demo Account ) good reason key Topics significantly. Learned over time to personalize ads and to show you more relevant ads to all. Attempt to communicate it concisely sources, your webpage visitors sources and behavior like a daunting task newsletter..., which blog content is actually driving business those questions: 1 Google Presentation.pptx. Moment Zero inc format includes five slides diagram presentation backgrounds measured more than once order for Page., Islamabad on successes and failures analysis this method of communicating is significantly interesting. One automated report, Phone & Tablet process are analytics, marketing, design, search engine pay... Like you ’ ll be a prophet that reads minds, interprets data, and with good reason inbox... That reads minds, interprets data, and to provide the foundation needed to apply data analytics assess...